Filling the top of your sales funnel with a healthy volume of potential prospects plays a fundamental role in the sales process.
You or your marketing team spend lots of time creating create marketing resources or webinars for clients to find useful.
And for business owners, it’s encouraging and exciting to know their prospects are finding their resources etc useful.
But where do you go from there?
Hope your inbox will be flooded with enquiries after a 2 min sales pitch at a free event?
Hope the more value you give the more likely someone will knock on your door?
Hope someone will book a free strategy call with you after reading an amazing guide?
There’s no denying sales will come in through these channels but this is only ONE part of the sales process and relying on this alone often leads to companies to generate lots of leads but getting a low rate of sales conversions.