How to Use the LAIR System to Overcome Sales Objections

Written by: James White
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What do you do when a potential client says to you ‘that price is too high’ or ‘I need to think about it’?

These are common sales objections and when they happen you have a choice.

You can do what lots of business owners do and talk at the other person and try and convince them with words or you can use a tried and tested approach that I use which works.

In this video I share with you the LAIR approach to handling objections. Use this and watch your sales results improve!

Introduction: 0:00
Listen: 0:59
Acknowledge:
2:13
Identify:
3:00
Respond:
4:23
Conclusion: 5:51

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