You have a great business.
You make an impact in the world.
You want success.
You deserve success.
Our job is to help you bring this to life.
We know this section is supposed to tell you how great we are. How much we have achieved and how successful we have been.
But that just feels wrong and being honest, it’s just not us.
Sure we care (more than you can ever imagine!) and we know our stuff, but what drives us is the impact we make and the way we make our customers feel.
But we know that you want to know who we are, what we have done and what makes us able to advise, support, help, inspire and achieve results for business owners similar to yourself…
Who we are
We are a team of people (led by our Founder James) who love sales and are totally fascinated by the art of selling. We have sold everything from computer networking to education training programs and so we understand how people buy and we understand the roller-coaster that sales is. We have been in business since 2005 and have built and helped over 3000 small businesses to achieve incredible sales results.
We are authentic, we are real, we are human and we are genuine. Every website ‘About Us’ will tell you the same but we really are. The only way you can find out is to say hello. So what’s stopping you…
“I would highly recommend SBSA to any small business owner. He has helped us find new customers and win new business and I couldn’t recommend him highly enough.”
Jo Long Business
Founder of Culture Stretch
“Thanks to SBSA, I created a very detailed persona to suit my target market. I refreshed my strategy, offerings and branding. Which I’m over the moon about!”
HELEN HEYNS
Founder of Love Lifestyle
ALEXANDER SEERY
FOUNDER of SHIFTS TO SUCCESS
Our vision
Our mission
Our values
Values are not words but day to day actions.
They are the traits which are not forced but which come naturally if you work for the right company.
Here at The Small Business Sales Academy, we have a set of values which act as the compass to how we operate.
They aren’t just words to us.
They are the words in our stick of rock.
Learn
When we make mistakes (which we do) we look back and say what can we LEARN from this experience? How can we turn this into something positive?
Respect
When we interact with anyone, we do so with RESPECT. It matters not where they come from and what path they have taken, they are people and have feelings just like us.
Accountable
When something didn’t happen that should have, we don’t point the finger at others. We look in the mirror as the blame often lies there. Being ACCOUNTABLE matters. It feels good to take ownership and say ‘I was responsible for that’
Passionate
When you meet or speak to us we want our PASSION to shine through. Not just for selling but for what we can do to serve and to make a difference.
Quality
When we release a piece of work or launch something new, we look back and say ‘we are proud of that’. It has ‘QUALITY’ written all over it and it’s the best we can do.
Words are easy.
Action is much harder.
Do you think we are living out our values?
Let us know if we’re not.
We’d love to know where we went wrong and how we can learn and grow.
Tell us here if we are not and where we got it wrong.
Our Story
Sales was something I loved from the age of 11 and it’s been in my blood ever since. My father was in sales and the art of selling was something I learned from an early age. “What will make them buy from you and how can you get them on your side?” my dad always used to say.
– James White – Founder of the Small Business Sales Academy
James is the small business expert. He is a keynote speaker, author, trainer and mentor for ambitious small business owners.
Through the building and growing of his own small businesses, James has adapted 20 years of his own sales mistakes and successes and developed a practical method that small business owners can use to achieve a consistent, secure and stable income in their own business.
James has been mentoring business owners for several years now to achieve some incredible results. He launched the Small Business Sales Academy during lockdown and has since supported 12 ambitious business owners who have a passion to take control of their businesses and achieve financial control and business freedom.
He understands the pressures of being a small business owner but provides through his academy the support, confidence and insight to allow great business owners to achieve even more.
What stops you from joining them?
30 years on and we are still studying human behaviour and what makes someone decide to say ‘Yes lets go ahead and do this, I want to buy’.
We started this mentoring and training business some 4 years ago but we have, through other companies, been advising great entrepreneurs on how to get better sales results since 2005. We don’t just give advice though, we have actually sold products and services ourselves.
- We have made the first calls to someone we don’t know.
- We have been told no.
- We have lost deals we should have won.
- We have had that amazing ‘pump your fist’ feeling when a prospect says yes and we have felt that ‘stomach turning moment’ when you are told ‘sorry, we have gone with someone else’.
- We have also had those moments of ‘get in there’ which happen when a potential client says YES!
Our story is still being written and it probably won’t ever be finished. We are a group of humble people who care about seeing great business owners succeed and work each day to try and live out the vision we have.