Small Business Sales Academy
Meet the Team

The SBSA was founded in 2019 by James White.

"Our approach to sales is super simple.
Consistent sales success requires practice, hard work and a need to challenge yourself."

We love sales, and we are fascinated by the art of selling.

We understand how people buy and understand what massive rollercoaster ride sales are.

We have been in business and have built and helped small businesses to achieve incredible sales results.


Founder of the Small Business Sales Academy/The Small Business Sales Expert


Head Sales Mentor


Head of Digital Marketing 

Operations Specialist /
VA to James White
“James’ insights and knowledge on how to win large software deals are fantastic. He has helped us secure two opportunities that we previously would have lost with his methods of communication. He gets sales and the buyer dynamic!”
Tom Darlow
CEO Trunk Works
“James understands the dynamics of the modern business and sales world that we operate in and uses this knowledge to provides insights which have made a real difference in the work we do.
Sean Osborne
Group Head of Sales Charles Stanley

We envision a world in which business owners are free from financial anxiety.

A world where they can

Achieve More! Earn more! Enjoy more stress free time! Have more time with loved ones!

We have a clear mission.

By 2025 we want to have equipped 10,000 businesses with the sales tools and strategies they need to secure a consistent monthly income.


Here at the Small business Sales Academy values are not just words

Our values


When we make mistakes (which we do) we look back and say what can we LEARN from this experience? How can we turn this into something positive?


When we interact with anyone, we do so with RESPECT. It matters not where they come from and what path they have taken, they are people and have feelings just like us.


When something didn’t happen that should have, we don’t point the finger at others. We look in the mirror as the blame often lies there. Being ACCOUNTABLE matters. It feels good to take ownership and say ‘I was responsible for that’


When you meet or speak to us we want our PASSION to shine through. Not just for selling but for what we can do to serve and to make a difference.


When we release a piece of work or launch something new, we look back and say ‘we are proud of that’. It has ‘QUALITY’ written all over it and it’s the best we can do.

Intrigued to know more?

Book a call