The Fundamental Rules of Networking

Written by: Nisha Vyas-Joseph

When we ask CEOs and Sales Directors whether their teams attend networking events, we often get a marmite response.

Some companies love networking. They consistently make great connections which turn into opportunities and sales. But most of the time we hear, “I’ve tried it, but it doesn’t work for me”.

From our experience, networking is one essential element of your cold outreach activity. It sits at the top of your sales funnel together with other activities that kick-start sales relationships value-driven emails, promoting insights and resources, to name a couple.

And when approached the right way, it can have a positive impact on your revenue stream.

But there are a couple of fundamental rules to networking which will increase your chances of success:


  • Don’t go to 50 different events in a year hoping you’ll meet your perfect client. Take the time to find 1-3 which work for you.


  • Attend your chosen events consistently. Make a name for yourself over a period of time. Don’t just attend once or twice and then wonder why it’s not working for you.


As we kick start the new year, many sales directors will be encouraging their team members to get out there and connect with potential prospects and partners.

And so we’ve put together a list of 16 Do’s and Don’ts to support you on your networking journey.

Click below to access our guide:

Publish date: 19 January 2023

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